Mercedes-Benz Focuses on Smaller Cities to Drive Further Growth

The luxury car market in India accounts for slightly more than one percent of total passenger vehicle sales, which number roughly 40 lakh units per year.

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Mercedes-Benz Focuses on Smaller Cities to Drive Further Growth

The luxury car market in India accounts for slightly more than one percent of total passenger vehicle sales, which number roughly 40 lakh units per year.

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To meet the needs of its consumers, the company is opening 20 new workshops in 10 additional cities, including Jammu, Kanpur, and Patna

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So we are very clear that in these tiny metros, people should not be driving for more than two hours to acquire their service.

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He added that the penetration of luxury cars in such cities is lower than in metros, providing more potential for expansion.

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Top metros currently account for approximately 70% of Mercedes’ annual sales.

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On Wednesday, the firm unveiled the new GLA SUV, which is priced between Rs 50.5 lakh and Rs 56.9 lakh (ex-showroom).

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