For the promotion of Campa Cola, Reliance has formed a new camp.
Reliance Consumer Products (RCPL) and major Chennai-based Bovonto soft drink manufacturer Kali Aerated Water Works are in advanced negotiations.
Questions sent to Kali Aerated Beverages management went unanswered.
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With 501–1,000 people, the company is managed by the fourth generation of the family.
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