A Case Study On How Did Reliance Became The Largest Mango Exporter In India 

Mangoes are one of the most popular fruits in India, known as the “king of fruits”. India is the largest producer of mangoes in the international, accounting for around 50% of global mango manufacturing.

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A Case Study On How Did Reliance Became The Largest Mango Exporter In India

Mangoes are one of the most popular fruits in India, known as the “king of fruits”. India is the largest producer of mangoes in the international, accounting for around 50% of global mango manufacturing.

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Reliance is now the largest mango exporter from India, having overtaken numerous different mounted export firms over the past decade.

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Reliance’s upward thrust to become the mango chief has been strategic, nicely planned, and carried out methodically.

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To control pollution and convert wastelands, Reliance began developing a vast mango orchard near its Jamnagar refinery in the late 1990s.

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Overcoming early skepticism, this orchard now spans 600 acres with over 1.3 lakh trees across 200 varieties – making it Asia’s largest scientifically managed mango plantation.

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Despite its dominant leadership position currently, Reliance did face and overcame multiple monumental roadblocks in its ambitious journey to become India’s leading mango exporter.

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