Reliance Consumer products relaunches; FMCG flagship iconic beverage Campa

Reliance Consumer products relaunches; FMCG flagship iconic beverage Campa.

The Campa portfolio will initially include Campa Cola, Campa Lemon, and Campa Orange in the sparkling beverage category.

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Reliance is launching Campa at a price point of Rs 10 for 200 milliliters (ml), Rs 20 for 500 ml, Rs 30 for 600 ml, Rs 40 for 1 liter, and Rs 80 for 2 liters.

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Coca-Cola has a 250 ml polyethylene terephthalate bottle which retails at Rs 20.

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