Isha Ambani, Executive Director of Reliance Retail Ventures Limited, stated that the company’s goal with Tira is to remove obstacles from the beauty industry and democratize beauty for customers across all market segments.
The launch of Tira, an omni-channel beauty retail platform, was announced by Reliance Retail Limited (RRVL) on Wednesday with the goal of providing seamless and customized purchasing experiences to beauty fans around the nation
With Tira, we hope to dismantle obstacles in the beauty industry and democratize beauty for customers in all demographics.
The online storefront of Tira features shoppable videos, blogs, lessons, fashion-forward advice, user-submitted recommendations, and a virtual try-on function that customers can use from the comfort of their homes.