Reliance Retail Launches ONDC Pilot Program via Fynd

The Shri Kannan Departmental Store, a Reliance Retail store located in Madurai, Tamil Nadu, is operational on the ONDC seller side via Fynd.

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Fynd is an omnichannel fashion platform that sells products across numerous categories, such as clothes, footwear, jewelry, and accessories, from famous companies in the country.

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In 2019, Reliance Industries Limited purchased an 87.6% share in Fynd for INR 295 crore (about $42.33 million).

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Reliance Industries Ltd’s retail subsidiary, Reliance Retail, allegedly launched a test program on the government-backed Open Network for Digital Commerce (ONDC) through Fynd.

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Dunzo, a Reliance Retail-backed quick-commerce firm, went live on ONDC at its beta launch in Bengaluru in September 2022.

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Fynd helps small and medium-sized businesses go online by listing their inventory on several e-commerce sites such as Amazon and Nykaa.

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