What distinguishes Reliance’s cosmetics platform Tira from Nykaa?

Tira’s technological interventions set it apart from its direct competitors. Reliance Retail has launched Tira, an omnichannel beauty store whose app is now available in over 100 cities,

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The Tira store is approximately 4,300 square feet in size and offers a variety of products.

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These technological initiatives set the brand apart from its direct competitors.

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