Suzuki’s INR 200 Crore Fund in Improving Rural Development and Maruti’s Expansion

In a giant step towards market expansion and rural development, Suzuki Motors Corporation has declared setting up a fund for India of 200 crore.

The endeavor explicitly targets improvement of business environments in the rural area, a critical segment of the company subsidiary Maruti Suzuki.

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Rural India has been an important market for Maruti Suzuki over many years. The company, a wholly own subsidiary of a Japanese giant, Suzuki Motors Corporation.

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Presently, close to 40% of Maruti Suzuki’s overall sales come from this part of India.

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The $40-million fund that Suzuki has just announced recently attests to the company’s strategy of deepening engagement with rural India.

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The fund is expected to help in creating ancillary industries and service providers, thus generating employment and boosting the local economy.

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