The Success Story of Decathlon: From Local Store to Global Giant

Its history can be traced to the years 1999 and 2000 in India when sports enthusiasts were still lacking the best deal on sports items and struggling with budget constraints.

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Michel Leclercq is the founder of the international sports product-delivering brand Decathlon which was founded in 1975 under the same roof.

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Decathlon made its significant and strategic entry into a country of huge scope and large economy in 2009.

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All the store Decathlon gives a feel of luxury when entering a sports paradise, and the specific reasons behind this also worked very well.

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Decathlon stores ensure that they provide an immersive experience to all their customers whenever they enter the space of sports items in every section.

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Decathlon offers some of the best variety of sports products in different sections of price which is also an important factor when you are going to select your own choice of shops or brand name.

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