Superdry, the Failing Apparel Retailer in the United Kingdom, has Agreed to Sell its Intellectual Property Rights to Mukesh Ambani’s Reliance Retail

Superdry and Reliance Retail, both of which have over 18,000 outlets, will hold 24% and 76% of the joint venture vehicle, respectively.

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According to the article, Reliance Retail would continue to manage brand activities in India, Sri Lanka, and Bangladesh.

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Reliance Companies, which was founded in 2007, has cooperated with over 50 international companies and has over 2,000 outlets in India.

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