Surf Excel surpassed Ariel and Ghadi Detergent to become a billion-dollar brand
Surf Excel, a famous detergent brand from market leader Hindustan Unilever (HUL), has grown to be a $1 billion brand in terms of yearly sales.
According to Unilever’s Mumbai-based local subsidiary, the brand recorded Rs 8,200 crore in sales during the calendar year 2022, making it HUL’s first billion-dollar brand.
While Surf Excel has dominated the local market for years, its path to that position has not been easy. It is the result of decades of playing agile and effectively.