Tata Group and Uber Are in Discussions for a Strategic App Partnership, According to Reports

According to reports, Tata Group and Uber are in discussions about a strategic partnership to boost traffic and engagement on Tata’s digital platform, Tata Neu.

The goal of Tata Neu, a division of Tata Digital, is to meet 50% of the daily, monthly, and yearly needs of the typical client.

The goal of Tata Neu, a division of Tata Digital, is to meet 50% of the daily, monthly, and yearly needs of the typical client.

But it has problems, like low customer engagement and stagnant user growth.

There is no assurance of specific outcomes, and the rules of engagement are still being worked out.

Uber’s services have been expanded under Khosrowshahi into industries including high-margin advertising and food delivery.