Curefoods, a cloud kitchen company that houses brands like as EatFit, Frozen Bottle, CakeZone, and Great Indian Khichdi, has obtained money from Bollywood star Varun Dhawan and established a long-term partnership with him, making him the brand ambassador for EatFit, a Curefoods brand.
Dhawan’s investment in Curefoods coincides with the debut of its multi-brand D2C food ordering platform, which gives customers direct access to Curefoods brands. The platform will also provide food subscription services, particularly for its healthy food brands, which users will be able to consume numerous times per month.