WhatsApp Raises International OTP Charges: Will Amazon, Google, and Microsoft Pay More in India?

A significant change in its pricing plan to increase income from enterprise services was made by Meta-owned messaging platform WhatsApp.

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WhatsApp Raises International OTP Charges: Will Amazon, Google, and Microsoft Pay More in India?

A significant change in its pricing plan to increase income from enterprise services was made by Meta-owned messaging platform WhatsApp.

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According to the article, the new category, dubbed ‘authentication-international’ messages, would be priced at INR 2.3 per message for the Indian and Indonesian markets starting June 1

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The decision is likely to have an impact on multinational corporations’ communication budgets, such as Amazon, Google, and Microsoft.

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Local firms were taxed INR 0.12 each SMS by telecom operators, whilst abroad corporations were charged $0.05 (about INR 4.13).

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Due to the price difference, WhatsApp implemented a consistent rate of INR 0.11 per OTP message for all businesses.

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Nonetheless, traditional telecom SMS continues to dominate this business, accounting for approximately 90% of the market share.

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