With A New Strategy, Xiaomi Is Regaining Mojo In India, Says Its Executive

According to a top India executive, Xiaomi India’s shift in strategy to have a clear focus is beginning to pay off,

We are content with our current position and the work that still has to be done on the brand journey

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We have made great progress in rejuvenating the brand and making it connect with the masses.

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By simplifying the margin structure and concentrating on the 5G market for devices under Rs. 15,000, the brand has improved its retail skills

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Gaining and keeping consumers’ confidence is more significant than gaining market share.

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Establishing a successful, long-lasting, and effective company is equally crucial.

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