The Zara achievement can be explained through a number of different reasons, and the major one to pin it on the undoubtedly durability of satisfying customers’ needs.
The brand’s breakthrough to become a global fashion powerhouse is essentially attributed to the fact that it tends to set its priorities in customers whose needs play a significant role in the process.
The initial years of Zara as a family business of Amancio Ortega and Rosalía Mera in downtown Galicia involved expanding into nearby locations, offering affordable and quality apparels.