For its current campaign, WhiteHat Jr has enlisted Bollywood superstar Hrithik Roshan. He encourages youngsters to sign up for a free online coding session and try out the platform.
About WhiteHatJr
WhiteHat Jr is an edtech platform that teaches children coding via one-on-one video lessons with teachers. It was founded in 2018. Since edtech unicorn BYJU’S purchased it for USD 300 million, the business has been making headlines.
WhiteHat Jr is an artificial intelligence (AI) school for children ages six to fourteen. Ultimately, the goal of WhiteHat Jr is to instill a sense of self-worth in young users.
Using the software, children can learn computer programming and develop their own games, animations, apps, and more. With a well-researched curriculum and a live online teaching approach, the firm is making a name for itself. Data structure, app, and game creation, as well as machine learning and space technology, are among the topics covered.
Also Read, Top Upskilling platforms in India
The New Campaign
WhiteHat Jr. is currently running a # PickItUp promotion in which it is offering live online 1:1 music lessons to both adults and children.The ad shows Hrithik Roshan learning to play guitar for the first time.
A new commercial from the site starring Bollywood star Hrithik Roshan got our attention this time. In the first ad, Roshan realizes his desire to learn to play the guitar after being inspired by a little child. In the second ad, he becomes the protagonist by informing his coworkers that ‘Music Seekhne Ki Koi Umar Nahi Hoti’.
In this two-part series, Bollywood superstar Hrithik Roshan is seen realizing his unfulfilled dream of learning to play the guitar by being inspired by a young child.
WhiteHat Jr‘s brand team created the marketing series. It was produced by Dora Digs and directed by Bollywood filmmaker Robby Grewal. Leading music director Sneha Khanwalkar wrote the music and the wonderful guitar piece that will most likely spark your desire to master the instrument.
The Course
No other brand has inspired as many emotions as WhiteHat Jr. It is an edtech platform that teaches youngsters to code, which is owned by Byju. WhiteHat Jr has been scrutinized from many angles in recent months, from its advertisements to its social media interactions to its marketing techniques.
The course content is tailored to each student’s specific musical goals thanks to the involvement of accomplished musicians who serve as instructors.
Conclusion
Akash Sengupta, WhiteHat Jr. Vice President and Head of Brand Marketing, states that with this campaign, they hope that everyone realizes that it is never too late to pursue their passion.
Those who have always wanted to study a musical instrument but have been unable to do so may find inspiration in this series. The new campaign provides an unique 1:1 online learning experience with experienced instructors. This will allow adults to fulfill their desire to be in the Music for Adults programme.
After openly acknowledging the shortcomings in its marketing approach, WhiteHat Jr seems to be taking a new course during the last six months. WhiteHat Jr stated that it was bolstering its leadership team by bringing in top executives from different marketing and operational divisions.
Also Read, E-Learning platforms in India
