Launch Day Sales Exceed 95%, Reinforcing Dubai’s Real Estate Boom.
ZāZEN Properties, a leading sustainable real estate developer in the UAE, has announced the resounding success of its latest project, The Hub Residences in Al Furjan. The development, which launched recently, sold over 95% of its units on the first day and completed sales within just a few days, reaffirming ZāZEN’s position as a key player in Dubai’s flourishing off-plan property market.
PC: MEP Middle East
The Hub Residences sold almost all the one-bedroom and three-bedroom apartments with maids’ rooms at the launch. Two-bedroom units were also sold out in a matter of hours, as 90% of them sold on the day of launch. The innovative Townhouse apartments offered by ZāZEN, which is a first for its portfolio, recorded a sale of 95% the same day, hence breaking the milestone of Al Furjan.
Market Trends Mirrored
The quick sales of The Hub Residences reflect the broader trends in the real estate market of Dubai. One-bedroom apartments are still a favorite among bachelors and young professionals who comprised 35% of the apartment seekers in 2024. Two-bedroom apartments, however, attracted small families and investors, as seen from the continuous demand for such apartments. Three-bedroom units and more expansive homes also have gained increased demand, thanks to the ever-increasing number of high-end buyers seeking luxury and spacious living.
This trend aligns with Dubai’s broader real estate expansion, as the city is set to deliver nearly 9,000 new villas by the end of 2024 and an additional 19,700 by 2025.
ZāZEN’s Commitment to Quality and Innovation
Madhav Dhar, COO and Founding Member of ZāZEN Properties, highlighted the project’s success, stating,
“The extraordinary success of The Hub Residences underscores the strength of Dubai’s real estate market and ZāZEN’s identity as a trusted brand. Our commitment to creating developments that focus on community and quality resonates with end-users and investors alike, adding value to how they live and how their investment grows.”
Dhar further emphasized the diversity of The Hub Residences’ buyers, spanning over 15 nationalities, with 20% being repeat customers and 30% referred by existing satisfied owners. This loyalty underscores ZāZEN’s ability to consistently deliver high-quality homes with timely completion and innovative designs, all while maintaining a focus on sustainability.
Driving Dubai’s Real Estate Growth
Strategically located near the Al Furjan metro station, The Hub Residences provides a diverse range of unit types in a market that competes significantly. It reflects the growth in the UAE’s real estate sector as a whole, with transaction volumes reaching $170.2 billion (AED 625 billion) in 2024. Residential property prices in particular rose by as much as 15% in the second half of the year because of escalating construction costs and overseas buyers entering the market.
Organic growth in the real estate market in Dubai is expected to be maintained in 2025. This is on the back of rising property values, new project launches, and higher transaction volumes. The UAE Central Bank projects a GDP growth of 6.2% in 2025, and the real estate sector is likely to play a significant role.
As Dubai continues to rise as a global investment hub, ZāZEN Properties remains committed to delivering sustainable communities and aligning its projects with the evolving needs of buyers and investors.
