InMobi, a company based in California that specializes in content monetization and marketing technology has bolstered its privacy solutions by acquiring Quantcast Choice, a platform, for managing user consent. This acquisition aims to improve data governance, consent management, and privacy control for publishers who operate on devices and the web. The transition of Quantcast Choice customers and the introduction of the offering, for publishers are expected to happen in the future.
In a strategic move, InMobi, a California-based tech company specializing in content monetization and marketing solutions, has successfully acquired Quantcast Choice, a consent management platform. This acquisition underscores InMobi’s unwavering dedication to enhancing its privacy management tools, specifically tailored for mobile app and web publishers. With a clear focus on navigating the intricate privacy landscape, InMobi envisions integrating Quantcast’s capabilities into its publisher SDK offering.
This integration aims to bring forth a comprehensive suite of benefits, including refined data governance, simplified consent management, and elevated privacy controls. By seamlessly incorporating Quantcast’s services, InMobi is firmly committed to enabling publishers to achieve full compliance with global privacy regulations.
The transition of existing Quantcast Choice customers to InMobi’s solution is slated to commence in the upcoming months. The highly anticipated launch of the new publisher offering is anticipated to take place in the early fall, ushering in a new era of enhanced privacy management.
About InMobi:
Hailing as a prominent force in marketing and monetization technologies, InMobi stands as a trusted and transparent partner for marketers, content creators, and diverse businesses. Renowned for its profound expertise and extensive reach in the mobile landscape, InMobi strives to fuel the growth of its clientele by fostering meaningful connections and facilitating audience engagement. Headquartered in Singapore, the company maintains a substantial presence in both San Francisco and Bangalore.
About Quantcast:
Quantcast occupies a significant role in the realm of measurable advertising outcomes. Boasting an AI-powered DSP, the company excels in predicting target audiences likely to convert, thereby optimizing campaigns to unlock robust business outcomes on a sizable scale.
